Master marketing analytics to measure, analyze, and optimize campaigns with confidence.
Set up and navigate Google Analytics 4 to track user behavior, traffic sources, and conversions.
Create compelling dashboards and reports using Looker Studio, Tableau, and Power BI.
Analyze conversion funnels, attribution models, and customer journeys to identify opportunities.
Define and track key performance indicators aligned with business goals for data-driven decisions.
Industry-standard tools I use for marketing analytics and reporting.
Practical, hands-on skills to excel in marketing analytics.
Analyze marketing data to uncover trends, patterns, and opportunities for campaign improvement.
Build interactive dashboards that communicate key metrics clearly to stakeholders.
Implement attribution models to understand which channels drive the most conversions and ROI.
Create data-driven reports that tell a story and provide actionable recommendations for growth.
Real analytics projects that delivered data-driven results.
Built a comprehensive Looker Studio dashboard consolidating 10+ data sources for real-time reporting.
Implemented multi-touch attribution that revealed a 60% contribution from previously underrated channels.
Analyzed user behavior data to identify drop-off points, leading to a 25% increase in conversion rate.
Let's build an analytics strategy that drives real, measurable results for your business.
